Commercial

Commercial may refer to:

Island

An island /ˈaɪlənd/ or isle /ˈaɪl/ is any piece of sub-continental land that is surrounded by water. Very small islands such as emergent land features on atolls can be called islets, skerries, cays or keys. An island in a river or a lake island may be called an eyot or ait, or a holm. A grouping of geographically or geologically related islands is called an archipelago, e.g. the Philippines.

An island may be described as such despite the presence of an artificial land bridge, for example Singapore and its causeway, or the various Dutch delta islands, such as IJsselmonde. Some places may even retain "island" in their names for historical reasons after being connected to a larger landmass by a wide land bridge, such as Coney Island or Coronado Island. Conversely, when a piece of land is separated from the mainland by a man-made canal, for example the Peloponnese by the Corinth Canal, it is generally not considered an island.

There are two main types of islands: continental islands and oceanic islands. There are also artificial islands.

Red Bull

Red Bull is an energy drink sold by Austrian company Red Bull GmbH, created in 1987. In terms of market share, Red Bull is the highest-selling energy drink in the world, with 5.387 billion cans sold in 2013.

Austrian entrepreneur Dietrich Mateschitz was inspired by an existing energy drink named Krating Daeng, which was first invented and sold in Thailand. He took this idea, modified the ingredients to suit the tastes of Westerners, and, in partnership with Chaleo Yoovidhya, founded Red Bull GmbH in 1987 in Chakkapong, Thailand. In Thai, daeng means red, and krating is the large bovine called "gaur". Red Bull is sold in a tall and slim blue-silver can, while Krating Daeng is in a gold shorter can. The two are different products, produced separately.

The Red Bull company slogan is "Red Bull gives you wings", and the product is marketed through advertising, events (Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice), sports team ownerships (RB Leipzig, FC Red Bull Salzburg, Red Bull Brasil, New York Red Bulls, Red Bull Racing, Scuderia Toro Rosso), celebrity endorsements, and music, through its record label Red Bull Records.

Television advertisement

A television advertisement (variously called a television commercial, commercial or ad in American English, and known in British English as an advert) is a span of television programming produced and paid for by an organization, which conveys a message, typically to market a product or service. Advertising revenue provides a significant portion of the funding for most privately owned television networks. The vast majority of television advertisements today consist of brief advertising spots, ranging in length from a few seconds to several minutes (as well as program-length infomercials). Advertisements of this sort have been used to promote a wide variety of goods, services and ideas since the beginning of television.

The effects of television advertising upon the viewing public (and the effects of mass media in general) have been the subject of philosophical discourse by such luminaries as Marshall McLuhan. The viewership of television programming, as measured by companies such as Nielsen Media Research, is often used as a metric for television advertisement placement, and consequently, for the rates charged to advertisers to air within a given network, television program, or time of day (called a "daypart").

River Island

River Island is a London-headquartered high street fashion brand, which operates in a number of worldwide markets. Set up in 1948 by Bernard Lewis and his brothers in London, it is to this day still a private company owned by the Lewis family.

History

In 1948, Bernard Lewis started selling fruit and vegetables, and then knitting wool from a Nazi-Luftwaffe bombed-out site in the East End of London. Joined by his three brothers, the chain expands to nine stores under the title Lewis Separates.

By 1965 Lewis Separates had an impressive 70 store empire in the UK and it was decided that the brand needed a new identity. Lewis Separates was re-branded to Chelsea Girl, the name chosen because at the time the King's Road in Chelsea was the hub of fashion, music and popular culture. Chelsea Girl became the first UK fashion boutique chain.

In the late 1970s, two of the brothers left the business, leaving Bernard, David and their families in charge. They formed the Lewis Trust Group, for which David ran the other businesses covering hotels, property and investments, leaving Bernard to run the retail operation. This allowed the company to expand into menswear in 1982 with the launch of Concept Man stores, before they were merged with Chelsea Girl to become one retail brand under the name of River Island in 1988.